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From Corporate Desk to $32K/Month: My Journey and How You Can Do It Too

Writer's picture: Odetta Rockhead-KerrOdetta Rockhead-Kerr

After 25 years in the corporate world, earning upwards of $25,000 a month after taxes, I found myself at a crossroads. Though I loved my job, I yearned for more freedom and time for family. Fast forward just 10 months, and I had built a side hustle generating $32,000 a month—surpassing my corporate income. What’s more, this side hustle laid the foundation for multiple income streams, some of which brought in as much as $83,000 in a single month.

This is not a story about instant riches or luck. It’s about turning a 9-5 job into a launching pad for entrepreneurial success. I’ll show you the exact steps I took, share my payment proof, and explain how you can achieve this too, no matter where you’re starting from.



Why I Took the Leap

While I loved my role as a Vice President at Fortune 500 companies, the long hours and constant travel began to wear on me. I had built a solid financial foundation with investments in stocks, bonds, real estate, and various businesses, but I craved more time to focus on my family, especially during a challenging time for my son.


In 2020, the pandemic presented a unique opportunity. I had written a book and launched an e-commerce business, but traditional marketing methods were no longer viable. My friend Tamara introduced me to YouTube as a platform to promote my book and business, and it was a game-changer.


Why YouTube Became My Focus

Initially, I posted sporadically without realizing YouTube's potential. After learning about creators like Cathryn Manning and Graham Stephan, I decided to treat YouTube as a business. I started posting consistently in November 2021, with a goal to help others through educational content.


Though I had no prior video editing or production experience, I committed to the process. My early videos were filmed on my phone, and I used iMovie for editing. Despite the imperfect quality, I prioritized progress over perfection.



The Road to $32K in 10 Months


Month 1-5: Laying the Foundation

  • Content Focus: I experimented with topics, from personal finance to lifestyle content.

  • Posting Schedule: I committed to posting three 20-30 minute videos weekly.

  • Monetization: Before YouTube AdSense, I made over $6,000/month through affiliate marketing and promoting my own products.


By March 2022, I reached monetization after five months of consistent uploads. My first YouTube paycheck? $127—a small but significant milestone.


Month 6-8: Doubling Down

  • Investments: I reinvested my earnings into a better camera and microphone to improve production quality.

  • Analytics: Using tools like VidIQ, I optimized titles, descriptions, and keywords for better visibility.

  • Results: By August 2022, I hit $1,954 in monthly AdSense earnings. Two viral videos in September 2022 catapulted my channel to 1.4M views and $32,670 in AdSense revenue.


Beyond Month 10: Scaling Up


That $32K month was just the beginning. I diversified my income streams to include:

  • Sponsorships

  • Affiliate Marketing

  • Digital Products and Courses

  • Merchandise Sales

  • Patreon Memberships


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How You Can Do It Too

If you’re ready to transition from your 9-5 to entrepreneurship, here are the exact strategies I recommend:

1. Treat Your Job as a Launchpad

Your 9-5 provides financial stability to invest in your side hustle. Allocate part of your income for tools, education, and resources to fuel your growth.

2. Start Small, Stay Consistent

Whether it’s YouTube, e-commerce, or consulting, commit to steady, incremental progress. Consistency builds trust with your audience and compounds over time.

3. Leverage Your Expertise

Your existing skills and experiences are invaluable. For me, my corporate background shaped my content and consulting services.

4. Diversify Income Streams

Relying on a single revenue source is risky. Explore affiliate marketing, sponsorships, digital products, and other avenues to maximize your earning potential.

5. Treat It Like a Business

From Day 1, set goals, track your progress, and reinvest in growth. Approach your side hustle with the same professionalism as your corporate job.


Five Things I Did to Build a $32K/Month Business

  1. Strong BrandingI branded my channel as Rockstar Academy, focusing on inspiring and educating others about entrepreneurship and personal finance.

  2. Valuable Content CreationMy videos solved real problems, such as how to start a side hustle or manage money effectively. This value-driven approach attracted a loyal audience.

  3. Consistent Posting SchedulePosting three videos weekly for over two years helped me build momentum and gain visibility.

  4. Smart MonetizationBeyond AdSense, I diversified my income streams early on, ensuring financial stability even when one source fluctuated.

  5. Engagement with My AudienceI treated my viewers like clients, responding to comments and building a community that shared and supported my content.


Proof It Works

By September 2022, I earned over $32,000 in AdSense revenue alone. That’s not counting additional streams like sponsorships and affiliate marketing, which took my total income even higher.



Your Journey Starts Today

If you’ve ever dreamed of leaving your 9-5 to pursue something greater, I’m living proof that it’s possible. It’s not easy, but with consistency, strategy, and the right mindset, you can build a thriving business that aligns with your passions.


What’s stopping you from starting? Take the first step today. Whether it’s launching a YouTube channel, an e-commerce store, or another side hustle, the most important thing is to start before you’re ready.


Let’s make 2025 the year you transform your life.


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